Top 10 Online Marketing Tips
Whether your company does business online or maintains a brick and mortar presence alone, you cannot afford to ignore the power of the web and social media. Social media sites like Facebook and Twitter have changed the landscape forever, and learning how to harness these popular Web 2.0 technologies can change your business for the [...]
Read moreMeasuring Effectiveness
Brand and advertising tracking research has long been a trusted tool for marketers to measure the effectiveness of advertising and other marketing initiatives. Even during the time when the media landscape was dominated by television, advertising effectiveness measurement was a complex task, which required a diligent approach and a sound understanding of how media interacts [...]
Read moreHow the Psychological Principle of Social Proof Can Boost Product Sales
It is a proven fact that people will seek justification from others when deciding, whether or not, to make a purchase. This is a well known psychological phenomenon known as ‘social proof’ and it is something that is ingrained into the human psyche and that has a huge influence over many purchasing decisions.
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