Measuring Effectiveness
Brand and advertising tracking research has long been a trusted tool for marketers to measure the effectiveness of advertising and other marketing initiatives. Even during the time when the media landscape was dominated by television, advertising effectiveness measurement was a complex task, which required a diligent approach and a sound understanding of how media interacts [...]
Read moreHow the Psychological Principle of Social Proof Can Boost Product Sales
It is a proven fact that people will seek justification from others when deciding, whether or not, to make a purchase. This is a well known psychological phenomenon known as ‘social proof’ and it is something that is ingrained into the human psyche and that has a huge influence over many purchasing decisions.
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