Who will be visiting your website? What do your users want? What features are they most likely to use? Through extensive focus groups and usability testing, Elite Venture Media is able to target the appropriate demographic for your website. Once we study who your users are, we are able to give them exactly what they’re looking for.

To have a successful website, you need professional consulting. Elite Venture Media works directly with you when implementing the overall structure of your business goals. We show you the bigger picture, and then lead you through the process step by step. Maintaining a successful business demands an ongoing commitment to pre-established initiatives. Our organizational consulting helps your business evolve (and succeed) online.

Elite Venture Media is your centralized planning hub. No matter how complex your project needs are, we’ve got you covered. Our prototypes, workshops and roadmaps balance long and short term goals for you. We map out a specific plan, outlining the path for a successful business model.

Who are your competitors? What are they doing online? What makes them successful? What causes them to fail? Elite Venture Media knows that in order to be successful, you have to keep an eye on the businesses around you. We map out your competitive landscape and show you how to gain the upper hand. We provide the solutions to sustain long-term advantages in today’s competitive markeplace.

Proper marketing is most often the difference between a website that succeeds and one that fails. We’ll make sure your brand is continually identifiable among your competitors. By examining the current trends within the industry, we can anticipate unmet user needs and new opportunities. Our continuous market research also ensures proper product positioning.

Elite Venture Media tracks the performance of your website for you. Through results summaries and continuous analytics reporting and management, you can literally witness the success of your site at any time. This constant monitoring means we’re always on the ball, staying ahead of trends that can make or break your business.

Our designers are some of the best in the industry. From concept development to site implementation, our team offers cutting edge designs appropriate for your business. We’re multi-talented: our expertise includes template design, style guides, illustrations and typeface development. Whether it’s online or print, we have all phases of your design needs covered.

Technology is continuously advancing, and your business needs to stay on top of it to be successful. This is where Elite Venture Media excels. We are always on the lookout for emerging platforms, new media, mobile apps and websites. We focus on what users are looking for and how they interact with these new devices. By taking advantage of these emerging platforms, your business will always be a leader among competitors.

How do we ensure your business targets the appropriate demographic? User Scenario Development. Our research team knows the behaviors and motivations behind today’s users. By distilling these aspects into user personas, we put theory into practice. This ensures that most user needs are met. Our interaction design (scenarios, interaction models, behavioral documentation) allows us to develop specific tools for your brand. These range from websites to applications to browser plug-ins, etc. All are developed by our team of professional here at Elite Venture Media.

The internet is fast becoming the number one way consumers interact with a brand. Our team at Elite Venture Media excels at brand management. We establish exactly how your identity relates to your specific customers. Our goal is to create a cross-platform (when applicable) personality that works in multiple scenarios, from web to print.

Elite Venture Media helps clients develop their business content strategy. Your content will define your brand, so it’s important that we set content inventories, hierarchies and workflows to ensure you content is never out of touch with your users’ needs.

What content do you need to deliver to your customers? Photos, video, image sourcing, graphic production and editorial are all ways Elite Venture Media helps to deliver brand-specific content to a wide range of clients. Developing the proper content builds a strong, loyal relationship with the user in today’s fast moving market.

For large-scale initiatives, Elite Venture Media has experience providing customers with a multitude of third party web solutions. This includes e-commerce integration (e.g. Amazon), social networking ASP’s (e.g. Facebook, Twitter), various search applications. We even work with video and content delivery networks and email service providers. Elite Venture Media helps your business work seamlessly with all third party vendors/applications.

Our software architecture can be scaled to fit the size of your business. No matter how large, we provide and maintain the software solutions to keep your enterprise running smoothly.

Your web business is only as good as the content management system behind it. We offer a variety of clean content solutions, like open-source Joomla/Dupral, Django, etc., as well as more specific systems such as Magento and WordPress.

For enterprise development, Elite Venture Media specializes in building scalable solutions in Java and .NET environments. For lightweight, rapid development, we focus on PHP and open-source solutions. We utilize a time-tested approach to development and Agile methodologies to ensure predictable high-quality, modular software.

When developing your web business infrastructure, our team at Elite Venture Media keeps ‘user experience’ a priority. We are, of course, experts in AJAX, Flash, jQuery, Java, etc. But we take great care in making those languages work in a way that is cross-browser compatible, easy to maintain and fast loading. In other words, the site is built with your usability in mind.

During the development of your project, our Quality Assurance team will make sure all software and applications are maintained with the highest standards in mind. We put our reputation behind everything we build. Load testing, A/B and multivariant testing as well as user acceptance testing are all vital aspects of our quality assurance. When the time comes to go live with your site, we work along side your IT department to ensure a smooth transition.

Elite Venture Media is responsible for some of the most innovative online advertising solutions. We know what kind of advertising really works. Including video interstitials, rich media advertising and integrated sponsorships. Our view is pretty special: as the team behind some of the Capital Region’s most popular websites supported by advertising, we understand what kind of advertising really works.

Third party reviews are the most influential of all marketing messages. Utilizing today’s vast network of social media outlets, Elite Venture Media is able to position your business amidst some of the largest, most effective networks online. This positioning is not passive; we aim to engage users in order to maximize the credibility of your business.

At the end of the day, the web tools/applications you employ are there to fuel your business. The choices you make are based on a bottom line return of investment. We constantly measure the results of your online venture with a “learn and adapt” mentality, then adjust accordingly to fit your business goals.

Our media planning team recognizes the importance of multiple advertising tactics. Online, print, word of mouth, mobile, viral… we incorporate all when planning your market strategy. This plan is a results-driven process. We build your identity, promote your brand and initiate traffic to your business.

Our unique perspective into user behavior to create sensible communication sequences, maximizes everything from open rates on email newsletters to registration rates. Elite Venture Media capabilities include user direct and passive personalization, profile development, targeted email marketing campaigns and campaign management of offers within websites.

Search engine optimization is a phrase that gets tossed around a lot these days. How do you ensure you’re getting the most out of your SEO? We adhere to solid design principles and accessibility standards to develop your SEO plan. When combined with search advertising, your business is guaranteed optimized coverage on the web.