When you set up your website, you probably did so with the traditional desktop computer in mind. Not too long ago, just about everyone viewed websites from the confines of the PC at their homes and offices. Back then, mobile computing was just getting its start, and smart phones were generally confined to a few geeks and early adopters.

Things have certainly changed in those few intervening years. These days more than half of the population either has a smart phone or plans to buy one soon, and more and more consumers are using their mobile devices to access their favorite websites. The problem is most websites are still designed for the desktop computer, and that is causing serious problems for website visitors, and costing website owners lots of money.

That is why it is so important for anyone who operates a website to become familiar with responsive web design. Responsive web design can seem like a complicated subject, and there are plenty of technical details taking place behind the scenes. But what website owners need to know can be summed up in a few simple terms.

A website that incorporates responsive web design concepts is able to change and adapt depending on which type of device it is being viewed on. That allows the end user to receive value whether that user is viewing the content on a mobile phone, tablet computer, laptop, netbook or even a traditional desktop computer. The website is able to determine which kind of device is communicating with it, and it is able to change everything from the size of the screen and the brightness of the font to the sizes of the individual windows and scrollbars.

Unless your website has been designed with responsive web design concepts in mind, you could be missing out on a growing part of the market for your goods and services. Study after study has shown that web visitors make their decisions quickly, often in only a few seconds. If your website provides a poor viewing experience for customers using mobile phones, tablet computers and other mobile devices, those customers are unlikely to give the site another try when they return to their home or office.

That is why it is so essential for companies to provide every visitor with a great experience, no matter where the customer is or what type of device he or she is using. Incorporating responsive web design concepts into your existing website is one upgrade that can improve customer response rates and drive more customers through your virtual doors.

If you have not yet updated your website for the Web 2.0 world, now is the perfect time to get started. The staff at Elite Venture Media will be happy to take a look at your existing design and make recommendations based on the latest in responsive web design.

New York State Dental Association is a constituent of the American Dental Association representing more than 13,000 dentists in New York.

The New York State Dental Association (NYSDA) has been the voice for the dental profession in New York State since its founding in 1868. With 14,000 members (76 percent of practicing dentists in the state), NYSDA is one of the largest state constituents of the American Dental Association.

NYSDA provides its members with a powerful presence in the Legislature, business development programs, peer review, a clinical journal and educational and scientific programs that promote the art and science of dentistry.

NYSDA is headquartered in a modern office building on the sixth floor of 20 Corporate Woods Boulevard in Albany, New York.  Its staff of 20 develops and carries out programs for the profession and the public and responds to member inquiries.

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Services provided:

• Concept Development and Prototyping
• Visual Design

Founded in 1971 and headquartered in the historic Sage Mansion in Upstate New York, MM Hayes provides Kronos solutions for all types of businesses.

The most popular applications include time and attendance, payroll, human resources, and scheduling. MM Hayes also develops and sells products that integrate with and complement the Kronos product line. The most recognized of these applications are Quickcharge and Workforce Access. Staffed with experienced executives, technicians, software engineers and customer support representatives, MM Hayes is focused on serving the needs of our customers across multiple industries.

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Services provided:

• Concept Development for home page edits
• Visual Design
• Client-Side Development
• Server-Side Development
• Quality Assurance and Deployment

When Facebook first came on the scene, it was primarily a way for individuals to connect with one another. It took a lot longer for Facebook to catch on with the business world, but today many businesses have a presence on the popular social media site.

A similar revolution is taking place on Google+, the search engine’s answer to the Facebook revolution. This time around, it took a lot less time for a popular platform to become business-friendly. Google recently announced the creation of its Google+ profile pages for businesses, and smart companies are already taking advantage of the new opportunity.

Setting up a profile page on Google+ carries a number of important advantages for businesses of all sizes, including the ability to connect with customers and gain new clients. Google+ profile pages also allow businesses to get in on the ground floor of what could be the next big thing, something that is no longer possible on Facebook.

But as with any foray into the world of social media, businesses need to tread carefully as they build their profile pages on the new Google+. Unlike Facebook, which has been around for years, Google+ is a relatively new platform, and it can be harder for newcomers to learn the ropes and understand what is expected and what all those potential customers are looking for.

That is why it is so important for businesses seeking a presence on Google+ to have expert guidance. If your business is looking for an Albany web design firm that can craft a solid online presence, Elite Venture Media can give you exactly what you are looking for. From developing an overall marketing and social media strategy for your firm to crafting a Google+ profile page you can be proud of, our web design firm can help you succeed.

In today’s competitive business environment, it is not enough to simply set up a Facebook page, a Twitter account or a new Google+ profile page. In order to succeed, your social media presence needs to convey a consistent picture to your customers and clients. You can think of your social media presence as an extension of your current website or other online marketing. The picture you convey should be that of a quality company, one who is poised to succeed in the brave new world of the 21st century. At Elite Venture Media, we’re ready to help you achieve that vital goal.

With gasoline prices hovering near all-time highs, consumers are expected to flock to online shops to get their holiday shopping done this year. Shopping online has a number of important benefits for holiday shoppers, including better selection, great prices and of course lower gasoline costs.

The millions of consumers who regularly shop online, and the millions more who head online for the holidays, can represent an enormous boon for your small business. Many small businesses make up to 75 percent of their sales during the period between Thanksgiving and Christmas. Those businesses rely on those holiday sales to see them through the rest of the year, and that means they need to make sure their customers can find them in the weeks leading up to those visits by Santa Claus.

That is why programs like search engine optimization (SEO) and pay per click (PPC) can be so valuable to your small business. The Internet provides an enormous opportunity to small businesses, allowing them to have an even playing field with their larger competitors. The problem is that the sheer size of the online world makes it easy for those small businesses to get lost in the shuffle. The Internet is a vast place, and it is getting larger every single day. Every day thousands of new websites and businesses come online, and that growth makes it that much more difficult for customers to find you during the hectic holiday season.

Marketing techniques like SEO and PPC can help your business stand out, and help your customers find you when they type a search term into their favorite search engine. Since the vast majority of web traffic comes from search engines, any strategy that improves search results can be a real boon to your business.

Companies can use simple but very effective search engine optimization techniques to drive traffic through your virtual doors and help those willing shoppers find exactly what they need. Adding useful content to your site is one of the most effective ways to make sure your customers know that you have what they are looking for. That web content should give your customers valuable information about the products they are searching for, while helping your small business score high in those all-important Google rankings.

Many small businesses find that a combination of SEO and PPC strategies works best as the holiday season draws near. The advantages of a high search engine ranking is exacerbated during the holiday season, as more and more shoppers go online in search of the perfect gift. Small business owners who are able to position themselves near the top of the search engine rankings for the hottest product and the most popular search terms can see their sales skyrocket. Those high holiday sales can in turn fuel organic growth and repeat business that will last well into the new year.

Never underestimate the power of your Web site’s home page.  If it’s attractive, is engaging without talking too much, makes Emily Post proud and takes your number, then your home page is a keeper.  Just like a great first date.

How do you design a fetching home page?  It must be visually interesting.  Prominently feature a picture of your product or the service you provide, whether you design children’s apparel or manage a car and limousine service, breed dogs or lead eco-tours.  To communicate a product line or tell your service story, program your site to rotate images.  Don’t scrimp.  Hire a professional photographer to take pictures that are aspirational.  That is, visitors to your site will want to buy and experience what you’re selling.

A captivating first date keeps the chitchat to a minimum.  The same is true of a well-designed home page.  Too much copy confuses and turns off your Web site’s visitors.  Place your company’s mission statement and your bio in an "About" section, save the details for your product pages, and create separate tabs for your shipping options and customer testimonials.  Home page copy should be brief and tempting – and link to other pages where visitors can delve deeper.

Nothing spoils a first date – or a home page – like bad manners.  First, proofread your home page.  Are there spelling mistakes and expired offers?  Potential customers may wonder if you’ll make similar lapses when processing credit card transactions or delivering orders in time for the holidays.  Second, practice proper home page etiquette.  Welcome visitors to your site with a sincere greeting and a thank you for stopping by.  Then pull out a chair so they’ll stay awhile, by making your home page easy to navigate.

Don’t leave your Web visitors guessing if they’ll ever hear from you again.  Home page essentials include an email capture field and social media icons.  Tell visitors that if they enter their email address, they’ll receive company news and special offers.  Then email them within 24 hours.  If visitors become a fan on Facebook or follow you on Twitter, thank them via Wall posts or tweets.

Your home page is the first impression that many potential customers have of your business.  The design should include an interesting visual and meaningful copy, good manners and a promise to stay in touch.  Small business owners can then turn their home page visitors into long-term customers.

Business advertising is a necessary element for a venture to grow and be known. The lack of an effective advertisement agenda is most likely to kill any business plot you are intending to engage in. Televisions, radios, newspapers and the Internet have been very helpful in promoting one’s business to the world. As the competition tightens, more and more advertising ideas are set out to conquer the minds of the consumer. Companies spend a great fortune to create the best product ad or business ad.

In the changing world, where people have become more mobile and road friendly, by the demands of their profession or lifestyle, advertising agencies came up with the idea of keeping up with the mobility of the consumer. They have opened the doors of promoting your business on the road. Outdoor Advertising has been seen to effectively promote one’s business or product. Hence, the advent of towering billboards on buildings, on the road or almost everywhere that would be very much visible to motorists and pedestrians. Outdoor advertisement has been seen as one of the most innovative promotional scheme, because there is no more need to turn on the radio or television or surf the net to get information on the latest products. Billboards strategically set up in the middle of the highway, attract and educate motorists. Advertisement on buildings informs passers. A minute glance is enough to convey and be perceived.

Albany billboards are big, heavy, towering and intimidating. They are erected along key streets or hanged down on the windows of skyscrapers in business districts. They vary from witty colorful slogans to intimidating endorsers or even mocking posters of business competitors. Located in the busy city of Albany, these billboards are surely worth every penny spent on them because they communicate to a large number of consumers in the area. Albany billboards include both the conventional tarp slogans and electronic billboards.

Every company that seeks to be popular, wanted and successful has to step out from the comfort of media advertisement and be on the look out of a good place to position a billboard that will surely catch the attention of mobile consumers. Billboards are effective, believe it or not. In today’s modern world, consumers have become more and more mobile. More hours are spent outside the walls of their houses. Lesser time has been spent on television viewing or radio listening, even net surfing. The recourse is to increase patronage by moving outdoors and become visible to the consumers where ever they go.

Outdoor advertising is accessible to the consumer anytime of the day. It is effective because some consumers use it as landmarks. Doing so, they are reminded of the advertisement almost everyday of their lives. Outdoor advertising is an effective way of communicating with the consumers, its just there. No need to wait for the replay of the ad on TV, radio or to sit down and surf the net. You pass by, you stare, you get curious, you try it. That’s how effective it is – easy, simple and smart.

By combining proven behavioral assessment and state of the art Reference Assessment in place of the traditional phone based reference checking model, Chequed.com is redefining how companies hire.

Putting the right person in the right job, right now. That is the mission of Chequed.com. Chequed.com is executing on this mission through revolutionizing candidate screening by delivering a industry leading, web based platform for confidential, fast and Predictive Employee Preformance™ Suite.

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Services provided:

• Interaction Design
• Information Architecture Development
• Concept Development and Prototyping
• Visual Design
• Client-Side Development
• Server-Side Development
• Integration with Content Management System
• Quality Assurance and Deployment

Small business owners may be tempted to add daily deal sites to their advertising mix. The expectation is that a daily deal offer significantly boosts sales and ultimately the company’s profits, secures new customers, and results in long-term brand engagement. Think again.

Before participating in a daily deal, small business owners need to consider the following.

Can you fulfil the daily deal demand?

A daily deal offer may increase customer traffic to your Web site or storefront – maybe exponentially. The challenge for small business owners is estimating that response – and committing to the inventory and staff to fulfill that response. Craft your deal to showcase your brand, but perhaps offer your excess inventory. Or offer a service that represents a small percentage of your sales. Make the redemption period during a traditionally slow time for your business. That way you won’t compromise the service you provide to your existing customer base.

Are you prepared to break even, or maybe even lose money?

Daily deal sites require you to offer a product or service at a deep discount, then they may take up to 50% of that sale. Offers such as 57% off a holiday fruit basket or 85% off one month of unlimited yoga will certainly generate revenue – but will you profit or instead, barely cover your costs? Worse, could you lose money? Run the numbers beforehand – with several response scenarios – to make sure participating in a daily deal makes financial sense.

Will the customer spend more than the deal?

A customer buys your coupon for 62% off. How do you get that same customer to buy full-priced spa services, too? Make sure you clearly communicate your best-selling products and services during their visit, through your employees and signage. Staff appropriately during the deal redemption period, so you can accommodate the additional business – such as manicure and massage appointments.

New customer, but return customer?

Daily deal companies may dazzle you with the sheer size of their database – maybe a million from your geographic area. But what are the demographics of that database, and is it your target customer? Further, are responders to your deal simply bargain shoppers, or will they become repeat customers even when there’s no discount? Be prepared for the possibility that the business surge you realize from your daily deal may never return.

Are you building brand, or are you just the latest deal?

Marketing gurus will argue that you cannot build brand loyalty through couponing. However, there are other ways to engage the deal customer in your brand marketing. Ask for their email address, so you can add them to your database. Invite the customer to join your company’s social media efforts – becoming a Facebook fan or following you on Twitter. Communicate what makes your business unique during the deal redemption period – share customer testimonials and have your best employees present. While couponing won’t build brand loyalty, your relationship marketing efforts will.

Is participating in a daily deal offer right for your small business? Understanding the financial, customer and brand pitfalls will make your daily deal decision an informed one.

Recently, Google added a new facet, the Google Plus One button for Web surfers to use. Google’s Plus One button promises some exciting changes in determining a website’s ranking on search-engine results pages. What is it?

If you haven’t heard of “Google,” then most likely, you haven’t been using the Internet much at all. Google provides a search engine that delivers SERPs or results based upon an individual’s search terms. These results are calculated using a complicated algorithm that determines a Web page’s ranking or placement in the generated outcome to an individual’s search terms.

Jumping on the social bandwagon traveling through cyberspace, Google has recently added a unique feature that webmasters and programmers can add to Web pages. This newest facet is the Google Plus One button. It promises to change up search-engine result pages with a twist.

Google Plus One is a social-sharing feature that allows people to click on the +1 button to indicate their approval of a Web page’s content. This feature is likely to appeal to users, because they do not need to leave the website in order to share their endorsement of a particular page.

Before anyone can put a “+1″ stamp of approval on something, she must have a public Google profile. All of an individual’s personal +1s are stored on her Google profile for easy reference. For the time being, people can opt to keep their +1s private for personal use or to make them public in order to share recommendations with other users.

The name of people who agree to openly share their “+1″ recommendations is clearly visible to their friends and family. Therefore, they are less likely to +1 a website if they don’t actually think the content is worthwhile to share. After all, who wants to be seen giving a +1 to a site with bad content? It’s expected that people will +1 the sites they like and trust.

In order to join in the fun and receive a +1, a website needs to provide exceptional content that has users consistently clicking the button, providing their endorsement of a specific page. Eventually, the Google Plus One button is going to make an impact on where a specific website ends up in the rankings. This fact means that posting the right type of content (unique and exceptional) is going to be more important than ever to encourage the “+1″ clicks that steer people to specific websites, including your site.

Google’s +1 button is easy to add using Google’s special configurator. Programmers with an advanced range of skills can customize Google’s Plus One button on a variety of levels.