Website link popularity is one of the criteria used by most of the major search engines when ranking websites. Theoretically, the number of inbound links for your website measures its general importance - the better your website link popularity, the higher it ranks.
This "off-page" statistic has grown in importance in the last years, becoming a significant factor at many engines. For example, Google is hesitant to list a site that doesn't have at least one link from other domain indicating that the site is worth listing in its index. In addition, if your website link popularity isn't high enough, you'll never achieve top rankings on many keywords.
Building Link Popularity is a great way to help your site gain a competitive edge. Links from other sites also sends direct human traffic to your site. Observing a little care in developing links will go a long way in getting your site rank high in search engines.
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